I’m Liat Ben-Zur.

I spent twenty years running technology businesses. Corporate vice president at Microsoft, where my team shipped the first commercial GPT-4 product with Bing. Before that, digital chief at Philips, and Qualcomm, building the connected-device ecosystem.

Now I serve on the boards of Talkspace and Compass Group, advise CEOs through LBZ Advisory, and wrote The Bias Advantage. In every boardroom I hear the same quiet question from smart, senior people: everyone tells me to use AI. What do I actually do?

This site is the answer. What real companies did, what happened next — failures included — what the software costs, and what to ask a vendor before you sign. Every claim links to its source. An automated job re-checks those sources and pulls in new examples every day; the “updated” stamp on each page is real, and anything older than twelve months gets retired.

Nobody pays to be here. No vendor has bought a listing, a ranking, or a kind word.